Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá

<p>Using the description of the importance of the floriculture<br />sector and contrasting the identification of the behavior of brand<br />name and generic products in the flower sector, future scenarios<br />were identified for the creation of strategies of market permanenc...

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Bibliographic Details
Main Authors: Héctor Ojeda Mantilla, Iván Montoya Restrepo, Luz Alexandra Montoya Restrepo
Format: Article
Language:English
Published: Universidad Nacional de Colombia, Sede Medellín 2015-06-01
Series:Revista Facultad Nacional de Agronomía Medellín
Subjects:
Online Access:http://www.revistas.unal.edu.co/index.php/refame/article/view/50995