Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises
Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools ar...
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
FUCAPE Business School
2019-01-01
|
| سلاسل: | BBR: Brazilian Business Review |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.redalyc.org/articulo.oa?id=123066812003 |