Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises

Adoption of Social Media by Small- and Medium-Sized Healthcare Enterprises

Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools ar...

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Bibliographic Details
Main Authors: Silvia Zilber, Sonia Monken, Filipe Quevedo-Silva
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
innovation adoption
social media healthcare
small
and medium
sized enterprises
health information management
Online Access:http://www.redalyc.org/articulo.oa?id=123066812003

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