Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age
Abstract The tourism and hospitality industries are experiencing transformative shifts driven by the proliferation of digital technologies facilitating real-time customer communication and data collection. This evolution towards customer value co-creation demands a paradigm shift in management attit...
| Հիմնական հեղինակներ: | , |
|---|---|
| Ձևաչափ: | Հոդված |
| Լեզու: | English |
| Հրապարակվել է: |
SpringerOpen
2023-11-01
|
| Շարք: | Future Business Journal |
| Խորագրեր: | |
| Առցանց հասանելիություն: | https://doi.org/10.1186/s43093-023-00274-5 |