Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age

Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age

Abstract The tourism and hospitality industries are experiencing transformative shifts driven by the proliferation of digital technologies facilitating real-time customer communication and data collection. This evolution towards customer value co-creation demands a paradigm shift in management attit...

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Bibliographic Details
Main Authors: T. D. Dang, M. T. Nguyen
Format: Article
Language:English
Published: SpringerOpen 2023-11-01
Series:Future Business Journal
Subjects:
PRISMA
Customer value co-creation
Tourism and hospitality
Artificial intelligence
Metaverse
Online Access:https://doi.org/10.1186/s43093-023-00274-5

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