Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election
The 2016 US Presidential Election provided an opportunity to examine how political candidates’ use of social media can affect voting intentions. This study considers how political candidates can use social media to increase potential supporters’ perceptions that they will win the election, providing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119826130 |