Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election
The 2016 US Presidential Election provided an opportunity to examine how political candidates’ use of social media can affect voting intentions. This study considers how political candidates can use social media to increase potential supporters’ perceptions that they will win the election, providing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119826130 |
| _version_ | 1819210377680912384 |
|---|---|
| author | Timothy Macafee Bryan McLaughlin Nathian Shae Rodriguez |
| author_facet | Timothy Macafee Bryan McLaughlin Nathian Shae Rodriguez |
| author_sort | Timothy Macafee |
| collection | DOAJ |
| description | The 2016 US Presidential Election provided an opportunity to examine how political candidates’ use of social media can affect voting intentions. This study considers how political candidates can use social media to increase potential supporters’ perceptions that they will win the election, providing them extra motivation to go out and vote. Results from a two-wave survey provide evidence that following the in-group candidate (Trump or Clinton) relates to voting intentions through the increased belief that the candidate would win. However, this mediation effect occurs for only supporters of Trump or Clinton, but not for partisans of the opposing party. |
| first_indexed | 2024-12-23T06:10:13Z |
| format | Article |
| id | doaj.art-8c192157537e47bf85a3eba4dbcb8314 |
| institution | Directory Open Access Journal |
| issn | 2056-3051 |
| language | English |
| last_indexed | 2024-12-23T06:10:13Z |
| publishDate | 2019-03-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj.art-8c192157537e47bf85a3eba4dbcb83142022-12-21T17:57:28ZengSAGE PublishingSocial Media + Society2056-30512019-03-01510.1177/2056305119826130Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential ElectionTimothy Macafee0Bryan McLaughlin1Nathian Shae Rodriguez2Concordia University Wisconsin, USATexas Tech University, USASan Diego State University, USAThe 2016 US Presidential Election provided an opportunity to examine how political candidates’ use of social media can affect voting intentions. This study considers how political candidates can use social media to increase potential supporters’ perceptions that they will win the election, providing them extra motivation to go out and vote. Results from a two-wave survey provide evidence that following the in-group candidate (Trump or Clinton) relates to voting intentions through the increased belief that the candidate would win. However, this mediation effect occurs for only supporters of Trump or Clinton, but not for partisans of the opposing party.https://doi.org/10.1177/2056305119826130 |
| spellingShingle | Timothy Macafee Bryan McLaughlin Nathian Shae Rodriguez Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election Social Media + Society |
| title | Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election |
| title_full | Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election |
| title_fullStr | Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election |
| title_full_unstemmed | Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election |
| title_short | Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election |
| title_sort | winning on social media candidate social mediated communication and voting during the 2016 us presidential election |
| url | https://doi.org/10.1177/2056305119826130 |
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