Impact of service quality on customer loyalty: A multi-analytic approach using neural network
The purpose of this study is twofold, first to explore the relationships among service quality dimensions and customer loyalty in the life insurance sector. The second aim is to find the sequence of significant service dimensions in predicting customer loyalty. A total sample of 431 customers from t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2022-12-01
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| Series: | Ramanujan International Journal of Business and Research |
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/811/244 |