Customer Lifetime Value of Supplementary Health Insurance: An Analytical Model
Background: With the number of insurance customers growing, insurance companies are trying new ways to retain customers and streamline communication channels to avoid loss of revenue. The present study set out to develop a model for a reliable analysis of customer lifetime value. Methods: The presen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shahid Sadoughi University of Medical Sciences
2021-10-01
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| Series: | Journal of Evidence Based Health Policy, Management & Economics |
| Subjects: | |
| Online Access: | http://jebhpme.ssu.ac.ir/article-1-343-en.html |