An economic view of the innovation potential, the tendencies of smoking in the developed countries and the importance of marketing in this field

Smoking, as one of the main causes, is a negative factor associated with many diseases. The primary objective of the research is to determine the effect of innovation on selected smoking indicators in a sample of countries of the Organization for Economic Co-operation and Development (OECD). Four va...

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Bibliographic Details
Main Authors: Martin Rigelsky, Viera Ivankova, Beata Gavurova, Jaroslav Gonos
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-05-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13542/IM_2020_02_Rigelsky.pdf