Measuring quality for destination marketing: local public stakeholders’ perceptions in Portugal
Based on academic research and international recommendations on tourism quality, this study sought to develop a wide-ranging tourism quality scale adapted for Portuguese contexts. The research included creating and validating a marketing subscale to measure local public stakeholders’ perceptions...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2019-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1119/pdf_141 |