Don’t get it or don’t spread it: comparing self-interested versus prosocial motivations for COVID-19 prevention behaviors

Abstract COVID-19 prevention behaviors may be seen as self-interested or prosocial. Using American samples from MTurk and Prolific (total n = 6850), we investigated which framing is more effective—and motivation is stronger—for fostering prevention behavior intentions. We evaluated messaging that em...

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Bibliographic Details
Main Authors: Jillian J. Jordan, Erez Yoeli, David G. Rand
Format: Article
Language:English
Published: Nature Portfolio 2021-10-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-021-97617-5