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Communication on rhino poaching: Precautionary lessons about backfires and boomerangs

Communication on rhino poaching: Precautionary lessons about backfires and boomerangs

Bibliographic Details
Main Authors: Ian Glenn, Sam M. Ferreira, Danie Pienaar
Format: Article
Language:English
Published: Academy of Science of South Africa 2019-03-01
Series:South African Journal of Science
Subjects:
strategic communication
reactance theory
descriptive and injunctive norms
rhino poaching
Online Access:https://www.sajs.co.za/article/view/5585
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https://www.sajs.co.za/article/view/5585

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