Community Pharmacy Marketing: Strategies for Success

Purpose: As community pharmacies are implementing increasingly more clinical services they are faced with a new challenge of marketing these services. This article discusses The Ohio State University College of Pharmacy Clinical Partners Program's (Clinical Partners) experiences in marketing cl...

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Bibliographic Details
Main Authors: Kristina D. Wood, Megan Offenberger, Bella H. Mehta, Jennifer L. Rodis
Format: Article
Language:English
Published: University of Minnesota Libraries Publishing 2011-01-01
Series:INNOVATIONS in Pharmacy
Subjects:
Online Access:https://pubs.lib.umn.edu/index.php/innovations/article/view/231