E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand

E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand

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This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer...

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Bibliographic Details
Main Authors: Siti Hasnah Hassan, T. Ramayah Thurasamy, Wai Yee Loi
Format: Article
Language:English
Published: EconJournals 2017-03-01
Series:International Review of Management and Marketing
Subjects:
customer satisfaction
e-lifestyle
loyalty
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32094/355445?publisher=http-www-cag-edu-tr-ilhan-ozturk

Internet

https://dergipark.org.tr/tr/pub/irmm/issue/32094/355445?publisher=http-www-cag-edu-tr-ilhan-ozturk

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