E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand
This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-03-01
|
| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32094/355445?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1797906248295776256 |
|---|---|
| author | Siti Hasnah Hassan T. Ramayah Thurasamy Wai Yee Loi |
| author_facet | Siti Hasnah Hassan T. Ramayah Thurasamy Wai Yee Loi |
| author_sort | Siti Hasnah Hassan |
| collection | DOAJ |
| description | This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer loyalty towards telecommunication service providers. Moreover, customer satisfaction mediates the relationship between e-lifestyle and consumer loyalty. The study concludes that e-lifestyle has to be integrated into marketing strategies and customer relationship management in order to sustain consumer loyalty. From a practical point of view, the findings of this study could be used to inform businesses, particularly those in the telecommunication services industry in developing countries on the ways of enhancing customer satisfaction and loyalty. |
| first_indexed | 2024-04-10T10:17:56Z |
| format | Article |
| id | doaj.art-8c74c5cfb0624a9792f3119d64de5c43 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:17:56Z |
| publishDate | 2017-03-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-8c74c5cfb0624a9792f3119d64de5c432023-02-15T16:21:47ZengEconJournalsInternational Review of Management and Marketing2146-44052017-03-01713543621032E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in ThailandSiti Hasnah HassanT. Ramayah ThurasamyWai Yee LoiThis paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer loyalty towards telecommunication service providers. Moreover, customer satisfaction mediates the relationship between e-lifestyle and consumer loyalty. The study concludes that e-lifestyle has to be integrated into marketing strategies and customer relationship management in order to sustain consumer loyalty. From a practical point of view, the findings of this study could be used to inform businesses, particularly those in the telecommunication services industry in developing countries on the ways of enhancing customer satisfaction and loyalty.https://dergipark.org.tr/tr/pub/irmm/issue/32094/355445?publisher=http-www-cag-edu-tr-ilhan-ozturkcustomer satisfaction e-lifestyle loyalty |
| spellingShingle | Siti Hasnah Hassan T. Ramayah Thurasamy Wai Yee Loi E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand International Review of Management and Marketing customer satisfaction e-lifestyle loyalty |
| title | E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand |
| title_full | E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand |
| title_fullStr | E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand |
| title_full_unstemmed | E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand |
| title_short | E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand |
| title_sort | e lifestyle customer satisfaction and loyalty among mobile subscribers in thailand |
| topic | customer satisfaction e-lifestyle loyalty |
| url | https://dergipark.org.tr/tr/pub/irmm/issue/32094/355445?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| work_keys_str_mv | AT sitihasnahhassan elifestylecustomersatisfactionandloyaltyamongmobilesubscribersinthailand AT tramayahthurasamy elifestylecustomersatisfactionandloyaltyamongmobilesubscribersinthailand AT waiyeeloi elifestylecustomersatisfactionandloyaltyamongmobilesubscribersinthailand |