How to Effectively Promote Universities and Research Institutes in the Network? Psychological Mechanisms of E-Marketing Effectiveness
Universities and research institutes more and more often resort to promotion tools up till now used mainly in business. Omnipresent market competition has reached also the area of science, where more and more often the fight for students and money for scientific research takes place. Competition amo...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.16.02.2015.07 |