Analisis Ekuitas Merek pada Perusahaan Online
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the offline company applied to the online c...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis Islam
2019-06-01
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| Series: | Mabsya |
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| Online Access: | http://ejournal.iainpurwokerto.ac.id/index.php/mabsya/article/view/3151 |