The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises
The application of product innovativeness is considered to bring opportunities for product development, technological advances, and the earning of profit for the company. For certain products based on the rapidly changing mass-production technique and design such as small-scale traditional furniture...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
|
| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32101/355668?publisher=http-www-cag-edu-tr-ilhan-ozturk |