Cultural sensitivity: an antecedent of the image gap of tourist destinations

Purpose - This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs. Design/me...

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Bibliographic Details
Main Authors: Asunción Beerli-Palacio, Josefa D. Martin-Santana
Format: Article
Language:English
Published: Emerald Publishing 2018-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
Online Access:https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-002