Cultural sensitivity: an antecedent of the image gap of tourist destinations
Purpose - This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs. Design/me...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2018-06-01
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| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-002 |
| _version_ | 1819204122865303552 |
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| author | Asunción Beerli-Palacio Josefa D. Martin-Santana |
| author_facet | Asunción Beerli-Palacio Josefa D. Martin-Santana |
| author_sort | Asunción Beerli-Palacio |
| collection | DOAJ |
| description | Purpose - This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs. Design/methodology/approach - A structural equations model is carried out with a representative sample of 411 tourists from Tenerife (Canary Islands). Findings - Cultural sensitivity directly and positively influences the gap in the global image of the destination, so greater cultural sensitivity improves the post-visit image compared to the pre-visit image at a global level. Likewise, there are significant differences in cultural sensitivity according to the sociodemographic characteristics of tourists. Research limitations - Although this study is based on a single case (Tenerife) and the generalisation of the results must be treated tentatively, the developed model could be applied in other destinations. Practical implications - This study contributes to a better understanding of the influence of cultural sensitivity on the image gap in tourist destinations, as there is still little empirical evidence on the subject. Originality/value - The results of this study represent an advance in the literature, as there are few studies in the tourism marketing literature that studied the effect of the cultural sensitivity on the image of a tourist destination. |
| first_indexed | 2024-12-23T04:30:48Z |
| format | Article |
| id | doaj.art-8c897a9c121f4eb3b83028c417f84126 |
| institution | Directory Open Access Journal |
| issn | 2444-9709 |
| language | English |
| last_indexed | 2024-12-23T04:30:48Z |
| publishDate | 2018-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Spanish Journal of Marketing-ESIC |
| spelling | doaj.art-8c897a9c121f4eb3b83028c417f841262022-12-21T18:00:02ZengEmerald PublishingSpanish Journal of Marketing-ESIC2444-97092018-06-0122110311810.1108/SJME-03-2018-002608321Cultural sensitivity: an antecedent of the image gap of tourist destinationsAsunción Beerli-Palacio0Josefa D. Martin-Santana1Universidad de Las Palmas de Gran Canaria, Las Palmas, SpainUniversidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, SpainPurpose - This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs. Design/methodology/approach - A structural equations model is carried out with a representative sample of 411 tourists from Tenerife (Canary Islands). Findings - Cultural sensitivity directly and positively influences the gap in the global image of the destination, so greater cultural sensitivity improves the post-visit image compared to the pre-visit image at a global level. Likewise, there are significant differences in cultural sensitivity according to the sociodemographic characteristics of tourists. Research limitations - Although this study is based on a single case (Tenerife) and the generalisation of the results must be treated tentatively, the developed model could be applied in other destinations. Practical implications - This study contributes to a better understanding of the influence of cultural sensitivity on the image gap in tourist destinations, as there is still little empirical evidence on the subject. Originality/value - The results of this study represent an advance in the literature, as there are few studies in the tourism marketing literature that studied the effect of the cultural sensitivity on the image of a tourist destination.https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-002Cultural sensitivityTourist marketingTourist destination image |
| spellingShingle | Asunción Beerli-Palacio Josefa D. Martin-Santana Cultural sensitivity: an antecedent of the image gap of tourist destinations Spanish Journal of Marketing-ESIC Cultural sensitivity Tourist marketing Tourist destination image |
| title | Cultural sensitivity: an antecedent of the image gap of tourist destinations |
| title_full | Cultural sensitivity: an antecedent of the image gap of tourist destinations |
| title_fullStr | Cultural sensitivity: an antecedent of the image gap of tourist destinations |
| title_full_unstemmed | Cultural sensitivity: an antecedent of the image gap of tourist destinations |
| title_short | Cultural sensitivity: an antecedent of the image gap of tourist destinations |
| title_sort | cultural sensitivity an antecedent of the image gap of tourist destinations |
| topic | Cultural sensitivity Tourist marketing Tourist destination image |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-002 |
| work_keys_str_mv | AT asuncionbeerlipalacio culturalsensitivityanantecedentoftheimagegapoftouristdestinations AT josefadmartinsantana culturalsensitivityanantecedentoftheimagegapoftouristdestinations |