Cultural sensitivity: an antecedent of the image gap of tourist destinations
Purpose - This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs. Design/me...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2018-06-01
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| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-002 |