Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry

Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry

This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aims to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s passengers in Indonesia. This research will examinethe...

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Bibliographic Details
Main Authors: Anggun Pratama, Rizal Edy Halim
Format: Article
Language:English
Published: Universitas Tarumanagara 2018-04-01
Series:Jurnal Manajemen
Subjects:
global airline alliances, brand equity, brand preference, brand loyalty and product involvement. JEL Classifications: C31, D11, D12, M31
Online Access:http://ecojoin.org/index.php/EJM/article/view/309

Internet

http://ecojoin.org/index.php/EJM/article/view/309

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