Using audience segmentation to identify implementation strategies to improve PrEP uptake among at-risk cisgender women: a mixed-methods study protocol

Using audience segmentation to identify implementation strategies to improve PrEP uptake among at-risk cisgender women: a mixed-methods study protocol

Abstract Background In the USA, 19% of new HIV infections occur among cisgender women (cis women); however, only 10% of eligible cis women have been prescribed pre-exposure prophylaxis (PrEP) for the prevention of HIV infection (an evidence-based intervention). A fundamental challenge for expanding...

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Bibliographic Details
Main Authors: Jennifer A. Pellowski, Devon M. Price, Arielle Desir, Sarit Golub, Don Operario, Jonathan Purtle
Format: Article
Language:English
Published: BMC 2023-11-01
Series:Implementation Science Communications
Subjects:
PrEP
Cis women
Implementation strategies
Audience segmentation
Online Access:https://doi.org/10.1186/s43058-023-00518-z

Internet

https://doi.org/10.1186/s43058-023-00518-z

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