Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty
As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent years, individuals prefer to buy experiences instead of just purchasing products and services. The basics of the economy accept consumption as an experience process and experiential marketing is gradual...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2022-08-01
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| Series: | Interdisciplinary Description of Complex Systems |
| Subjects: | |
| Online Access: | https://indecs.eu/2022/indecs2022-pp413-428.pdf |