Parasocial relationships with morally ambiguous media characters – the role of moral foundations

Parasocial relationships are examined in diverse contexts and with various media characters, from news presenters to fictional movie heroes. A popular character trope in recent productions is the morally ambiguous media character (MAC). MACs disrupt the dichotomy between hero and villain, simultaneo...

Full description

Bibliographic Details
Main Authors: Michelle Möri, Dominique Stefanie Wirz, Andreas Fahr
Format: Article
Language:deu
Published: Seismo Verlag 2023-12-01
Series:Studies in Communication Sciences
Subjects: