PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT
The tangible and imitable nature of products has led to the commoditization of most manufactured goods. Manufacturing companies have recognized servitization as a strategic solution to avoid falling into the trap of product commoditization. This study examines the relationship between servitizati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hailey College of Banking and Finance, University of the Punjab Lahore
2023-06-01
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| Series: | International Journal of Business Reflections |
| Subjects: | |
| Online Access: | http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/6888/3782 |