Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia
This study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Sustainability: Science, Practice, & Policy |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/15487733.2022.2027121 |
| _version_ | 1818323690597646336 |
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| author | Ilmiawan Auwalin Rumayya Faradilla Rahma Sari Saskia Rizqina Maulida |
| author_facet | Ilmiawan Auwalin Rumayya Faradilla Rahma Sari Saskia Rizqina Maulida |
| author_sort | Ilmiawan Auwalin |
| collection | DOAJ |
| description | This study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying framework. In the analysis, we employ a paired t-test to capture the differences before and after the intervention. We find evidence that behavioral change interventions are relatively effective in altering how individuals view the efforts needed to implement features of a pro-circular economy in their business. We also find that persuasive communication is relatively effective in promoting public awareness about current environmental issues. However, we find no significant impact on behavioral intention to implement circular economy strategies. |
| first_indexed | 2024-12-13T11:16:42Z |
| format | Article |
| id | doaj.art-8cb9f693bb8d47d2983ab4d26cda9a0e |
| institution | Directory Open Access Journal |
| issn | 1548-7733 |
| language | English |
| last_indexed | 2024-12-13T11:16:42Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Sustainability: Science, Practice, & Policy |
| spelling | doaj.art-8cb9f693bb8d47d2983ab4d26cda9a0e2022-12-21T23:48:37ZengTaylor & Francis GroupSustainability: Science, Practice, & Policy1548-77332022-12-011819711310.1080/15487733.2022.20271212027121Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from IndonesiaIlmiawan Auwalin0Rumayya1Faradilla Rahma Sari2Saskia Rizqina Maulida3Faculty of Economics and Business, Universitas AirlanggaFaculty of Economics and Business, Universitas AirlanggaResearch Institute of Socio-Economic DevelopmentResearch Institute of Socio-Economic DevelopmentThis study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying framework. In the analysis, we employ a paired t-test to capture the differences before and after the intervention. We find evidence that behavioral change interventions are relatively effective in altering how individuals view the efforts needed to implement features of a pro-circular economy in their business. We also find that persuasive communication is relatively effective in promoting public awareness about current environmental issues. However, we find no significant impact on behavioral intention to implement circular economy strategies.http://dx.doi.org/10.1080/15487733.2022.2027121circular economyfood wastepersuasive communicationindonesia |
| spellingShingle | Ilmiawan Auwalin Rumayya Faradilla Rahma Sari Saskia Rizqina Maulida Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia Sustainability: Science, Practice, & Policy circular economy food waste persuasive communication indonesia |
| title | Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia |
| title_full | Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia |
| title_fullStr | Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia |
| title_full_unstemmed | Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia |
| title_short | Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia |
| title_sort | applying the pro circular change model to restaurant and retail businesses preferences for circular economy evidence from indonesia |
| topic | circular economy food waste persuasive communication indonesia |
| url | http://dx.doi.org/10.1080/15487733.2022.2027121 |
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