Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia
This study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2022-12-01
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Series: | Sustainability: Science, Practice, & Policy |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/15487733.2022.2027121 |