Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia

Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy: evidence from Indonesia

This study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying...

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Bibliographic Details
Main Authors: Ilmiawan Auwalin, Rumayya, Faradilla Rahma Sari, Saskia Rizqina Maulida
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Sustainability: Science, Practice, & Policy
Subjects:
circular economy
food waste
persuasive communication
indonesia
Online Access:http://dx.doi.org/10.1080/15487733.2022.2027121

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