Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft

Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft

The handicraft sector plays a significant role in providing employment opportunities in rural and semi-urban areas of the country. It helps in generating substantial income for the artisans. The uses for palm leaves are abundant. Attractive items made of Palm Leaves are very popular in South India,...

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Bibliographic Details
Main Authors: G. Krishnaraj, N. Elangovan, C. Prakash
Format: Article
Language:English
Published: Taylor & Francis Group 2022-11-01
Series:Journal of Natural Fibers
Subjects:
awareness
cultural
eco friendly
handicraft
palm leaf
tradition
Online Access:http://dx.doi.org/10.1080/15440478.2022.2029664

Internet

http://dx.doi.org/10.1080/15440478.2022.2029664

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