Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft
The handicraft sector plays a significant role in providing employment opportunities in rural and semi-urban areas of the country. It helps in generating substantial income for the artisans. The uses for palm leaves are abundant. Attractive items made of Palm Leaves are very popular in South India,...
Main Authors: | G. Krishnaraj, N. Elangovan, C. Prakash |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2022-11-01
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Series: | Journal of Natural Fibers |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/15440478.2022.2029664 |
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