Color Perception Analysis on Consumers
In the present paper we have realized a pchychological study that aims to determine how color affects our day-to-day decisions. The key aspects of the study are drawn by strategically using colors which make the customers feel in a certain way about a brand which tends to be constantly in trend. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2021-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2021/ETIMM_V01_2021_53.pdf |