ORGANIZATIONAL CHANGE AND COMMUNICATION STRATEGIES

Despite the popularity of planned change efforts, the failure rates of implementation are as high as 50 to 70 percent. While these efforts are affected by technical issues, the organizations’ approach to change, technological capabilities, leadership, assessment, planning, organizational culture and...

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Bibliographic Details
Main Author: Yusuf Yüksel
Format: Article
Language:English
Published: Erciyes University 2015-07-01
Series:Erciyes İletişim Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/5873/77702