Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study

Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study

Purchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived usefulne...

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Bibliographic Details
Main Authors: Nabilla Paramitha, Ikramina Larasati Hazrati Havidz
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2023-09-01
Series:Majalah Ilmiah Bijak
Subjects:
attitude
ease of use
perceived usefulness
gender
age
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/3389

Internet

https://ojs.stiami.ac.id/index.php/bijak/article/view/3389

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