Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions
This study investigates the role of knowledge-based recruitment, a component of knowledge-based human resource management (K-B HRM), in mediating the relationship between the value proposition of key employees and employer branding. This research uses the PLS-SEM method and purposive sampling to sur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
LPPM Universitas Bina Sarana Informatika
2023-09-01
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| Series: | Widya Cipta: Jurnal Sekretari dan Manajemen |
| Online Access: | https://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta/article/view/16260 |