Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions

Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions

This study investigates the role of knowledge-based recruitment, a component of knowledge-based human resource management (K-B HRM), in mediating the relationship between the value proposition of key employees and employer branding. This research uses the PLS-SEM method and purposive sampling to sur...

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Bibliographic Details
Main Authors: Tri Darawanti, Parlagutan Silitonga, Pamuji Raharjo
Format: Article
Language:Indonesian
Published: LPPM Universitas Bina Sarana Informatika 2023-09-01
Series:Widya Cipta: Jurnal Sekretari dan Manajemen
Online Access:https://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta/article/view/16260

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