Machine Learning to Develop Credit Card Customer Churn Prediction
The credit card customer churn rate is the percentage of a bank’s customers that stop using that bank’s services. Hence, developing a prediction model to predict the expected status for the customers will generate an early alert for banks to change the service for that customer or to offer them new...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/17/4/77 |