Business diplomacy influence on multinational corporations’ foreign economic activity processes

Doing business internationally means facing a complex international business environment. The article presents a comprehensive analysis of business diplomacy in transnational corporations as a mechanism for managing complex interactions with governmental and non-governmental organizations. The purpo...

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Bibliographic Details
Main Authors: V. I. Ivanova, I. S. Presnova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2024-03-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/5053