The increased importance of competitor benchmarking as a strategic management tool during COVID-19 recovery
Purpose – While all recoveries are good, some are better than others with regard to their speed and/or magnitude. Many revenue-related key performance indicators (KPIs), such as comparisons to budgets and forecasts that were designed pre-pandemic to assess a hotel's or destination's perfor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-12-01
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| Series: | International Hospitality Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-08-2020-0044/full/pdf |