The Impact of Food Packaging Cues on Perceived Product Quality: A Conceptual Development
Research regarding the impact of food packaging cues on product quality perception is relatively new. The role of various food packaging elements on product quality perceptions remain unclear. This study examined the characteristics of food packaging cues and their impact on product quality percept...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2017-01-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/8824 |