THE EFFECT OF EXPERIENCE OF SHOPPING AND PERCEPTION OF PRICE ON PERCEPTION OF QUALITY AND PERCEPTION OF VALUE : A CASE STUDY IN SHOPPING CENTER OF MALL PARAGON SOLO, CENTRAL JAVA

THE EFFECT OF EXPERIENCE OF SHOPPING AND PERCEPTION OF PRICE ON PERCEPTION OF QUALITY AND PERCEPTION OF VALUE : A CASE STUDY IN SHOPPING CENTER OF MALL PARAGON SOLO, CENTRAL JAVA

The research aims to the effect of experience of shopping and perceived of price on perceived of quality and  perceived of value in the shopping center in Mall Paragon Solo, central Java, Indonesia. The collecting data was  questionnaires and observations. The sampling was used an accidental samplin...

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Bibliographic Details
Main Authors: achmad Choerudin, Margaretha Martina Budhi Utaminingsih
Format: Article
Language:English
Published: Institute for Managing and Publishing Scientific Journals 2017-11-01
Series:Jurnal PIPSI (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia)
Subjects:
Experience of Shopping, Perception of Price, Perception of Quality, Perception of Value
Online Access:http://journal.stkipsingkawang.ac.id/index.php/JurnalPIPSI/article/view/306

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