Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude

Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude

This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context. In pursuit of these objectives, data were collected through a survey involving 149 respondents comprising curren...

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Bibliographic Details
Main Authors: Carolin Marhareita, Iwan Waani Kila, Deske W. Mandagi
Format: Article
Language:English
Published: Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo 2022-06-01
Series:Qalamuna
Subjects:
Social media marketing
education institution
brand awareness
brand image
brand attitude
Online Access:https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/4081

Internet

https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/4081

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