The form of a conditioned stimulus can influence the degree to which it acquires incentive motivational properties.

There is considerable individual variation in the extent to which food- and drug-associated cues (conditioned stimuli, CSs) acquire incentive salience, as indicated by whether they elicit approach towards them, and/or act as conditioned reinforcers. Here we asked whether this variation is influenced...

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Bibliographic Details
Main Authors: Paul J Meyer, Elizabeth S Cogan, Terry E Robinson
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4048203?pdf=render