Formation of brand-focused communication management system of industrial enterprise
The aim of the article. The importance of communication in formation brand industrial enterprise is defined in the article. The essence of the concept of “brand-focused communications management system” and the purpose of such an approach to the management of marketing communications company are inv...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_4_65_74.pdf |