Predicting User Behavior in e-Commerce Using Machine Learning

Predicting User Behavior in e-Commerce Using Machine Learning

Each person’s unique traits hold valuable insights into their consumer behavior, allowing scholars and industry experts to develop innovative marketing strategies, personalized solutions, and enhanced user experiences. This study presents a conceptual framework that explores the connection between f...

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Bibliographic Details
Main Authors: Ketipov Rumen, Angelova Vera, Doukovska Lyubka, Schnalle Roman
Format: Article
Language:English
Published: Sciendo 2023-09-01
Series:Cybernetics and Information Technologies
Subjects:
machine learning
personality
big five
human factors
user behavior
decision making
e-commerce
Online Access:https://doi.org/10.2478/cait-2023-0026

Internet

https://doi.org/10.2478/cait-2023-0026

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