The impact of nation branding campaigns on country image. Case Study: Romania
The purpose of this paper is to analyze how a nation branding campaign can influence the image of a country and to highlight its positive or negative impact on industries such as tourism and on people’s perception. In order to accomplish this objective, Romania was taken as a case study. Five of the...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-06-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.1515/mmcks-2017-0014 |