Loyalty programs (FPs) in tourism: Importance of long term relationship with customers
This paper emphasizes the significance of developing long-term relationships with customers through the introduction of loyalty programs in everyday business. The paper further presents a link between the creation of a solid consumer base and their value in providing stable profits to companies for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka turistička škola strukovnih studija, Beograd
2016-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2016/0354-30991618073L.pdf |