PENGARUH INTRINSIC GOALS PADA COMPULSIVE BUYING (STUDI PADA MAHASISWI DI SEMARANG)
This research tries studies phenomenon behavior of negative purchasing in marketing world that is about compulsive buying. Compulsive buying defined as a chronic condition, where someone does repetitive purchasing that occurs as a negative events or feeling (Faber and O"Guinn, 1989). In this r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2012-08-01
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| Series: | Jurnal Ekonomi dan Bisnis Airlangga |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JEBA/article/view/4323 |