PENGARUH INTRINSIC GOALS PADA COMPULSIVE BUYING (STUDI PADA MAHASISWI DI SEMARANG)

PENGARUH INTRINSIC GOALS PADA COMPULSIVE BUYING (STUDI PADA MAHASISWI DI SEMARANG)

This research tries studies phenomenon behavior of negative purchasing in marketing world that is about compulsive buying. Compulsive buying defined as a chronic condition, where someone does repetitive purchasing that occurs as a negative events or feeling (Faber and O"Guinn, 1989). In this r...

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Bibliographic Details
Main Authors: Euis Soliha, Pudji Utomo, Suzy Widyasari
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2012-08-01
Series:Jurnal Ekonomi dan Bisnis Airlangga
Subjects:
compulsive buying
intrinsic goal
self-acceptance
affiliation
community feeling.
Online Access:https://e-journal.unair.ac.id/JEBA/article/view/4323

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